
We’re ready to let CookKosher members in on a little secret. Or maybe it’s not such a secret anymore. Perhaps some birdies might have told you. Kinda literal chirping birdies like Twitter. Or birdies like Artscroll. Or really big birdies like Amazon.
But even if you’ve heard about the exciting debut of Passover Made Easy, by Leah Schapira and Victoria Dwek (us!), our dear CookKosher members deserve a little bit of juice.
Like how it all happens.
Well, here’s a glimpse.
Here’s our stylist and photographer hard at work, making sure they got the right shot. Our book was shot in a cool chef’s studio that was lined with shelves stocked with all kinds of random photo props. It was lots of fun to go prop shopping. The studio had great big windows right in the spot where we were shooting so we had great natural lighting to help us out.
See that dish in front of the lights? That’s our Russian Coleslaw, looking really pretty. The background is being set up for the next dish, to the right of it. (Can you figure out which dish is going to go there? Hint: You’d need to find those flowers somewhere in the book. No, you don’t win anything if you guess right. But you can still win something for doing something else today. Keep reading.)
Fast forward a few weeks. Did you ever try to imagine what a book looks like before it’s a book? This big stack is full of recipes from our dessert chapter, fresh off the press.
And presto! Some main dishes are ready for trimming and binding.
Well, they better hurry up. We can’t wait! As you’re ready this, the books are probably being bound, being packed in boxes, or loaded onto a truck so they can make their way to Artscroll headquarters in Brooklyn and hence to a bookstore near you. If you want to seal the deal and make sure your copy is on it’s way to you ASAP, it’s available for pre-order right now on
Amazon or order directly from
Artscroll and receive a cool discount.
Here’s a little bit about the cool stuff in Passover Made Easy.
We love to chat with you. You’ll keep hearing us whisper to you all throughout the book. We also thought it would be fun to hear some random fun facts about Passover, so that’s in there too. We like to making cooking fun.
Stumped about what wine to buy for the Seder? We got that covered. Even if you’re totally wine ignorant, we’ll get those wine-loving guests running to your table.
We even let you in on some of our food styling secrets with step-by-step photos of how beautiful dishes are created so you can work the same magic on your own table! Just like we showed you the
Picture-Perfect Sushi Salad and the the
Picture-Perfect Soup.
Another great thing about Passover Made Easy is the price. We wanted it to be affordable so everyone can be creative in the kitchen this Passover. There’s a full color photo for every single recipe. When we had to narrow down the recipes we could include to 60, we realized that a recipe had to be amazing to make the cut. Of course, we love the recipes on CookKosher.com, but it doesn’t take much for a recipe to go from a kitchen to being posted online. To get into a book, though, recipes had to be tested multiple times by multiple people, and then still hope that we deemed it yummy enough, original enough, and easy enough to be worthy of a page in our book.
Some of our CookKosher members helped provide the inspiration for some of the recipes! Could you be one of them? Check your inbox for a message from us.
Some of our much respected colleagues got to see a preview of the book. We were so excited to hear their impression:
"Thanks to Leah Shapira and Victoria Dwek, there's much more to Passover than matzo balls and brisket! Their creative, accessible, and modern recipes will go a long way toward making your holiday ripe for experimentation and fun."
—
Joan Nathan, author of ten cookbooks, including Jewish Cooking in America.
Finally! A fun, modern and personal guide to cooking for the holidays, by cooking pros who encourage rather than intimidate.
That says it.
We have a winner: Member rnider. Please contact
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Want to win a copy?
The are five ways to enter the draw. Each entry requires its own comment. Multiple entries in one comment will only be counted once.
Entry #1 – Follow
@CookKosher on twitter and leave a comment on this post telling us that you did.
Entry #2 –- Like
CookKosher on Facebook and leave a comment on this posttelling us that you did.
Entry #3 – Follow
@CookKosher on Pinterest and leave a comment on this post telling us that you did.
Entry #4 – Follow
@CookKosher on Instagram and leave a comment on this post telling us that you did.
Entry #5 - Leave a comment telling us what your favoriite Passover food is.
Note: If you already like/follow etc, that’s fine. Just leave a comment letting us know.
Comments (118)
Entry #1 - already follow
Entry #2 - already like!
Entry #3 - already follow
i follow you on twitter
entry #1, following you on twitter
entry #2, liking you on facebook
#3 following on on pinterest
been following on Twitter (entry 1)
Like you on Facebook (entry 2)
My favorite Passover food is probably jam bars.
I follow you on twitter. (@whaleflipflops)
My favorite Passover food is matzah toffee
I'm following you on twitter!
Liked on fb
I am also following you on Facebook!
My favorite pesach food are matzo ball made from whole matzos with fried onions.
Entry #3 follow you on Pinterest!
Entry #2, already follow you on Facebook!
Entry #5, favorite Passover food...Matzo Candy!
Just followed you on Pinterest.
Just followed you on twitter.
I follow you on all of them, Matzo brie
#1 following twitter. (wahmom123)
#2 I already LIKE fb page
I follow you on twitter and i like you on facebook. My favorite passover food is a crumb cake I make from the kosher by design for pesach
I like you on Facebook!
My favorite Pesach food is matzoh stuffing. Especially with shmaltz!!!!
#3 following on Pinterest
#5
My favorite pesach foods are sugared almonds and meringues. can u tell I have a sweet tooth ;)
my favorite thing to eat at passover is matzoh brie, with either a bit of sugar on top, jelly or syrup. It can be pancake style or scrambled, either way is yummy.
#1 I follow on Twitter
I already like you on facebook and now will go to Pinterest and do the same, would love a new cookbook!
#3 I follow on Pinterest
#4 I follow on Instagram
I Love matzo Balls.. i like when there is a mess up and there hard. then... you can cut them in half and pan fry them like a dumpling.. OMG.. so good...
or a Spinach Matzo Lasagna... Something different and the Matzo ends up being flexible like a noodle...
I 'like' you on facebook...
I follow you on Pinterest...
I follow you on twitter...
I love zucchini lasagna for Passover...
My favorite Passover recipe is Frozen Chocolate Maple Roll for dessert. Sure beats the compote my mother used to serve.
Followed on Twitter.
Liked on Facebook.
Liked on Facebook.
Followed the boards I cared about on Pinterest.
And my favorite part of Passover are 2: my Mom's apricot squares, and the morning ritual of fried matza (or matza brie).
I did entry # 2
I Follow @CookKosher on twitter (@lake12)
I Like CookKosher on Facebook
I Follow @CookKosher on Pinterest (rufful)
I Follow @CookKosher on Instagram (rochelsidell)
My favorite Pesach food is a really good Pesach Jelly roll cake that my mother makes.
My favorite Pesach food is the matzoh meal cupcakes my Bubbe made for all the "kinder"
I follow cook kosher on Facebook
I also follow cook kosher on twitter
I follow cook kosher on Pinterest
Already liked on Facebook
My mom's brisket is my favourite pesach dish
followed on pintrest
already following on fb
I follow you on FB!
I follow you on pinterest!
favorite pesach food? probably chocolate...
I follow you on facebook
lady finger cookies
i liked you on facebook !!! a pessah cook book just what i needed ...!!!!!!!!!!!!!
Follow on Twitter
Like on Facebook
Follow on Pinterest
Follow on Instagram
I have two favorite Passover foods -- farfel pudding and matzo brei
I follow cook kosher on twitter
I follow cook kosher on facebookI follow cook kosher on instagram
I follow cook kosher on facebook
Fav pesach food is the chocolate :)
1. done
2. done
3. done
4. done
5. Apple Custard.
following you on instragram
Favorite is doughless potato knishes
Favorite is doughless potato knishes
beet salad and egg noodles (sliced very thin)
follow on IG
follow pinterest
follow pinterest
follow pinterest
love matza pizza! :)
i love matza pizza :)
I am following you on Pinterest!
My favorite foods are the chicken quesadillas, and charoset we make every year.
Already liked!!!
My favorite Pesach food is the Pesach version of pancakes.. I like them better than chometz pancakes I do!
matzah balls my favorite!!! would love your recipe book love your recipes!!
Matza Pizza, Matza Pizza and more Matza Pizza!
I Love Matzah, cooked potatoes and sour cream, and chocolate mousse!!
following on twitter
My favorite passover food is kneidlach made out of shmurah matzah meal
Entry 2. Already like on Facebook.
favorite food is..... Good crispy Matzah topped with Cream Cheese.
liked on facebook! would love to give to my hardworking mother!
Facebook liked! First Pesach on our own, I could use one heck of a cookbook, STAT!!!
Favorite food: Wondering why chicken soup comes out better on Pesach when we do everything exactly the same. Honest!
followed on facebook!
My favorite pesach food is pesach luckshen/crepes!
follow you on instagram!!!
like you on fb!!
Im following on pinterest! hope to b the winner!
liked u on fb :)
My favorite passover food is macaroons! Would love to get a great recipe and make my own!
Liked on Facebook
Did entry 1, 2, 3, 5.
Favorite Pesah food: each year I make different harosets from around the world and then do a tasting. Israeli, Venetian, Curacao, Turkish, etc.
Liked on facebook
like the pesach pancakes. i actually like them better than chometz pancakes and look forward to them all year!
Already liked on Facebook
Follow you on twitter (cowgirlinwa)
Already follow on FB
Follow you on Pinterest (Magic Seasons)
Favorite Passover foods are matzo Balls and also macaroons
Favorite cheat: Caramel cake
Favorite food: whole wheat matzah.
following cookkosher on twitter
I love cooked potato latkes with homemade applesauce or a roast with homemade applesauce. Also strawberry ices. and pesachdik non gebrokts chocolate chip cookies (made with gorund nuts). yum!
My favorite Pesach food is the rainbow cake from Hagaddah Bakery.